Palm Springs’ new Hello-CHEW fantasy home feels a whole lot like what may well transpire if you gave a 7-year-previous a bunch of sweet and then enable them decorate just one of the city’s beloved midcentury present day properties.
The designers seem to be to have looked around our reasonable city and assumed, “this is awesome, but you know what would make it even nicer? If it ended up a lot more like Katy Perry’s iconic ‘California Gurls’ music video.” (If you have someway forgotten, that is the 1 the place she prances all over with Snoop Dogg in a globe of candy and weird fluffy pink clouds.)
There is certainly no Snoop, sadly, but just about every thing else is there: The vibrant colours, an too much to handle volume of sequins, cushions that glance like clouds, loads of California sunshine and some critically flashy swimsuits (OK so people who come to the house actually have to bring all those, but who would want to display up without just one?).
Then, there is the candy, which can be located fairly much in all places — and anyplace — you search. Apart from, of course, all this candy is Hello-CHEW, the fruity, gum-like Japanese confection that is at the center of this latest promoting-stunt-occur-to-lifestyle in the desert.
The “fantasy” house is really just a typical house in the Warm Sands neighborhood with its interior temporarily overhauled into a monument to sugar and sweet shades. Why Palm Springs? As a single of the brand’s reps advised us, it’s simply because Palm Springs “feels like a fantasy place, and this is a fantasy property.”
I suppose we really should be flattered by that.
Sadly, the only people today who will be equipped to stay in the house are the winner of an April sweepstakes place on by the Hi-CHEW brand name and a number of visitors. The winner, who hails from Ventura County, was scheduled to get there at the residence on Friday and expend the weekend there before leaving on Sunday. The total factor will then get disassembled subsequent 7 days. (Jamie Caiazzo, one of the PR reps for Hi-CHEW who was existing at the home, did say there may well be an additional Hello-CHEW home sometime, despite the fact that there are no speedy designs.)
That implies the closest most Coachella Valley people will get to this Hi-CHEW heaven is getting a gander at the decidedly understated exterior. Which, by the way, you may recognize only from the colourful panels lining the garage in a frustrating tease of the bonanza of, uh, eye sweet that lies out of arrive at within.
So when The Desert Solar was provided a likelihood to be among the the handful of fortunate souls to check out the household right before it was turned about to the sweepstakes winner, very well, I and a photographer knew we could not quite very well say no. Soon after all, we had a journalistic obligation to our readers to fulfill, and fulfill it we did. Here’s what we observed within.
The Rainbow Sherbet Home: Each individual of the house’s three rooms is themed all around one particular of the 3 flavors that make up the new Hello-CHEW fantasy mix the home was constructed to boost. But although we cherished the wall of sequins in the Blue Raspberry place and the distinctive wall patterns and adjacent patio of the Blue Hawaii home, this whimsically colourful area was our favored. Why? Three words: Mini ball pit.
A authentic sweet bar: Any celebration residence really worth heading to has a good bar. But this is the only bar I’ve ever seen stocked not with booze but pieces of sweet organized in 9 colourful jars. The plan is to blend and match pieces to generate your personal fantasy mix. And we have to say, we like the plan of getting in a position to really blend and match from a bar without obtaining to fret about getting sick.
The pillows: Wrapped Hello-CHEW pieces have a puffy triangular condition that is a lot like a pillow. So you much better believe that the structure workforce driving the home took total benefit of that resemblance by putting custom made-designed Hello-CHEW pillows invitingly all over the dwelling.
Iridescent cookware: At first, I assumed the kitchen was the one particular ho-hum place in the in any other case richly thorough house. Then I observed the iridescent pans sitting on the stove, which were a best enhance to the fantasy vibe. I was even far more impressed when I opened the kitchen cupboards and drawers to find iridescent plates and silverware inside. Turns out, candy will not likely be the only thing attendees in the fantasy house will have a exciting time eating.
The lawn: If I experienced to sum up my feelings on this, I would say: “Occur for the funky house and its gimmicks, continue to be for the wonderful lawn.” Significantly, the space was huge and there were being Hello-CHEW branded amusements in all places you seemed. A huge Hook up 4 board, cornhole tables — you identify, they’d assumed of it. Then there was the pool, which was fed by a waterfall and crammed with beach balls emblazoned with the Hello-CHEW insignia. But my favored section were being the giant cactuses and distinct statues designed by the artist Dale Chihuly, which apparently were by now at the house but helped to seriously cultivate a type of trippy fantasy vibe.
In the clouds: As difficult as it would be to decide on a most loved layout element, the large fluffy clouds hung from the dwelling room ceiling would undoubtedly be mine. There was also a neat cloud style painted on the wall in the kitchen area, which was a good match for the artsy light-weight fixtures hanging earlier mentioned the kitchen area desk. Suffice to say, Katy Perry would’ve felt right at residence listed here.
Really a exhibit: Okay, so I am not confident if this was component of the standard Hello-CHEW residence guest working experience or just a little something they did for us media people. But just as we had been ending our stop by, the advertising people today advised us to collect all-around the pool for a surprise. We’ll acknowledge, we were obtaining antsy to go away and not anticipating significantly. But when two women of all ages emerged from the entrance of the household in what we can only describe as classically Palm Springs bathing suits and used the subsequent five minutes doing flips and methods in the pool to “Fly Me To The Moon” and a medley of other vintage hits, I was shocked. And delighted.
As the performers — customers of the Aqualillies synchronized swim team — emerged from the pool and unfurled giant towels displaying the Hi-CHEW emblem, we suddenly felt ourselves becoming conscious of an too much to handle collective fact: We, in that instant, experienced achieved peak Palm Springs. Mainly because what could possibly be more Palm Springs than sweating in the solar beside the pool inside a lifetime-size ode to a sweet brand name and recognizing that you are essentially definitely taking pleasure in by yourself and it’s possible even a small bit amazed by it all?
So with that, we say it can be time to eventually leave the memory of the Palm Springs Taco Bell resort in 2019 where by it belongs: in the past. Because there is a new, and worthy, addition to our town’s lineage of delightfully over-the-top branding stunts (alas only for the weekend).
Paul Albani-Burgio addresses breaking information and the Metropolis of Palm Springs. Adhere to him on Twitter at @albaniburgiop and via electronic mail at [email protected]