02/10/2022

Milli News

Wonderful Home Design

HI-CHEW fantasy house in Palm Springs: Take a look inside

HI-CHEW fantasy house in Palm Springs: Take a look inside

HI-CHEW fantasy house in Palm Springs: Take a look inside

Palm Springs’ new Hello-CHEW fantasy home feels a whole lot like what may well transpire if you gave a 7-year-previous a bunch of sweet and then enable them decorate just one of the city’s beloved midcentury present day properties. 

The designers seem to be to have looked around our reasonable city and assumed, “this is awesome, but you know what would make it even nicer? If it ended up a lot more like Katy Perry’s iconic ‘California Gurls’ music video.” (If you have someway forgotten, that is the 1 the place she prances all over with Snoop Dogg in a globe of candy and weird fluffy pink clouds.) 

There is certainly no Snoop, sadly, but just about every thing else is there: The vibrant colours, an too much to handle volume of sequins, cushions that glance like clouds, loads of California sunshine and some critically flashy swimsuits (OK so people who come to the house actually have to bring all those, but who would want to display up without just one?). 

Joann Hsu, HI-CHEW senior brand marketing manager, stands inside the pop-up "HI-CHEW Fantasy House" during a tour for media in Palm Springs, Calif., on June 23, 2022.

Then, there is the candy, which can be located fairly much in all places — and anyplace — you search. Apart from, of course, all this candy is Hello-CHEW, the fruity, gum-like Japanese confection that is at the center of this latest promoting-stunt-occur-to-lifestyle in the desert. 

The “fantasy” house is really just a typical house in the Warm Sands neighborhood with its interior temporarily overhauled into a monument to sugar and sweet shades. Why Palm Springs? As a single of the brand’s reps advised us, it’s simply because Palm Springs “feels like a fantasy place, and this is a fantasy property.”

I suppose we really should be flattered by that.

Sadly, the only people today who will be equipped to stay in the house are the winner of an April sweepstakes place on by the Hi-CHEW brand name and a number of visitors. The winner, who hails from Ventura County, was scheduled to get there at the residence on Friday and expend the weekend there before leaving on Sunday.  The total factor will then get disassembled subsequent 7 days. (Jamie Caiazzo, one of the PR reps for Hi-CHEW who was existing at the home, did say there may well be an additional Hello-CHEW home sometime, despite the fact that there are no speedy designs.)

That implies the closest most Coachella Valley people will get to this Hi-CHEW heaven is getting a gander at the decidedly understated exterior. Which, by the way, you may recognize only from the colourful panels lining the garage in a frustrating tease of the bonanza of, uh, eye sweet that lies out of arrive at within. 

Signs with quotes from some of the people who entered the sweepstakes to stay in the house are dispersed throughout the house. The sweepstakes ask those who entered to submit a statement about why they love HI-CHEW.

So when The Desert Solar was provided a likelihood to be among the the handful of fortunate souls to check out the household right before it was turned about to the sweepstakes winner, very well, I and a photographer knew we could not quite very well say no. Soon after all, we had a journalistic obligation to our readers to fulfill, and fulfill it we did. Here’s what we observed within.